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    Exam 5: Buyer Behaviour: Understanding Consumer and Business Buyers
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    Five Factors That Are Believed to Be Especially Important at Influencing
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Five Factors That Are Believed to Be Especially Important at Influencing

Question 166

Question 166

Short Answer

Five factors that are believed to be especially important at influencing an innovation's rate of adoption are: relative advantage,compatibility,complexity,divisibility and ________.

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