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    Principles of Marketing Study Set 1
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    Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    Clusters of Marketable Groups of Customers with Similar Likes,dislikes,lifestyles and Purchase
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Clusters of Marketable Groups of Customers with Similar Likes,dislikes,lifestyles and Purchase

Question 137

Question 137

True/False

Clusters of marketable groups of customers with similar likes,dislikes,lifestyles and purchase behaviours can be identified by multivariable segmentation systems that merge and analyse geographic,demographic,lifestyle and behavioural data.

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