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    Principles of Marketing Study Set 1
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    Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    Briefly Outline the Four Major Segmenting Variables for Consumer Markets
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Briefly Outline the Four Major Segmenting Variables for Consumer Markets

Question 139

Question 139

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Briefly outline the four major segmenting variables for consumer markets.

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Geographic segmentation divides the mark...

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