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The Over-55-Year-Old Baby Boomers Share Common Needs with Respect to Entertainment,music

Question 141

Multiple Choice

The over-55-year-old baby boomers share common needs with respect to entertainment,music and performers.When a music company decides to serve this group,the group is called a(n) ________.


A) market segment
B) target market
C) well-defined market
D) Differentiated market
E) undifferentiated market

Correct Answer:

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