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Pressure to Increase Short-Term Sales,less Differentiated Brands,declining Advertising Efficiency and Increasingly

Question 18

Multiple Choice

Pressure to increase short-term sales,less differentiated brands,declining advertising efficiency and increasingly deal-oriented customers are all factors contributing to the ________.


A) growth of personal selling
B) decline of personal selling
C) growth of sales promotion
D) decline of sales promotion
E) decline of customer relationships

Correct Answer:

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