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    Principles of Marketing Study Set 1
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    Exam 12: Personal Selling and Sales Promotion: Creating Value in Relationships
  5. Question
    Manufacturers May Offer A(n)________ in Return for the Retailer's Agreement
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Manufacturers May Offer A(n)________ in Return for the Retailer's Agreement

Question 84

Question 84

Multiple Choice

Manufacturers may offer a(n) ________ in return for the retailer's agreement to feature the manufacturer's products in advertising or display.


A) POP promotion
B) allowance
C) incentive promotion
D) price pack
E) premium

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