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    Principles of Marketing Study Set 1
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    Exam 13: Direct and Digital Marketing: Interactivity and Fulfilment
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    You Are Looking Up Airline Schedules on the Internet
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You Are Looking Up Airline Schedules on the Internet

Question 78

Question 78

Multiple Choice

You are looking up airline schedules on the internet.A bar at the top of the website reads,'Stay at Holiday Inn and get a 25 per cent discount!' This is an example of a ________.


A) banner
B) spam
C) content sponsorship
D) HTML
E) contextual advertisement

Correct Answer:

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