Multiple Choice
A 30-minute television advertising program marketing a single product is called a(n) ________.
A) telemarketing advertisement
B) infomercial
C) home shopping channel
D) integrated marketing advertisement
E) direct-response commercial
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q69: Marketers use _ telephone marketing to receive
Q70: Of the seven Cs of effective website
Q71: The most basic type of website is
Q72: Which of the following is NOT a
Q73: _ marketing is an interactive system of
Q75: To be effective,a customer database system must
Q76: Australian fashion designer,Warwick Jones,operates a chain of
Q77: The issue of 'cross-referencing' of data is
Q78: You are looking up airline schedules on
Q79: Marketing effort designed to gain prominence for