Australian Fashion Designer,Warwick Jones,operates a Chain of Retail Outlets Which

Multiple Choice

Australian fashion designer,Warwick Jones,operates a chain of retail outlets which uses customer databases and loyalty marketing programs.Each quarter,customers receive a Warwick Jones voucher entitling them to a free scarf or shawl,valued at $50,redeemable with their next purchase.All loyalty scheme members receive this offer regardless of their current spending levels or activity.Warwick Jones is using the customer database for which of the following purpose(s) ?

A) to tailor offers to distinct market segments
B) to strengthen the relationship
C) to reactivate the customer's purchases
D) to identify cross-selling opportunities
E) both B and C