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    Principles of Marketing Study Set 1
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    Exam 13: Direct and Digital Marketing: Interactivity and Fulfilment
  5. Question
    The Issue of 'Cross-Referencing' of Data Is a Major Concern
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The Issue of 'Cross-Referencing' of Data Is a Major Concern

Question 77

Question 77

True/False

The issue of 'cross-referencing' of data is a major concern when thinking of direct and digital marketing issues.

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