What Is the Purpose of Offering Free Merchandise or Other

Multiple Choice

What is the purpose of offering free merchandise or other considerations when a firm has bad news regarding transaction?

A) To salvage as much of the original order as possible
B) To encourage a new order to replace the current transaction
C) To rebuild the customer's confidence in your company
D) To encourage the placement of an even larger order
E) To bundle the shipment with the previous transaction for an even greater cost savings