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  3. Study Set
    Framework Marketing Management Study Set 1
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    Exam 17: Managing Personal Communications: Direct and Database Marketing and Personal Selling
  5. Question
    Which of the Following Is a Criticism of Direct Marketing
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Which of the Following Is a Criticism of Direct Marketing

Question 3

Question 3

Multiple Choice

Which of the following is a criticism of direct marketing?


A) unwanted and misleading messages
B) inability to build brand awareness
C) low chances of customers avoiding messages
D) inability to control marketing communication
E) inability to maintain information security

Correct Answer:

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