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  3. Study Set
    Framework Marketing Management Study Set 1
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    Exam 17: Managing Personal Communications: Direct and Database Marketing and Personal Selling
  5. Question
    If a Specific Campaign Does Not Break Even in the Short
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If a Specific Campaign Does Not Break Even in the Short

Question 1

Question 1

True/False

If a specific campaign does not break even in the short run, it will not be profitable in the long run, even if we factor in customer lifetime value.

Correct Answer:

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