When Marketers at Procter & Gamble Selected the Millennials, a Demographic

Multiple Choice

When marketers at Procter & Gamble selected the Millennials, a demographic that includes college students, as an untapped group of potential customers for the company's Febreze line of products, they were executing which of the following?

A) market segmenting
B) mass marketing
C) differentiation
D) targeting
E) positioning