Multiple Choice
Possible solutions that minimize the problems caused by intangibility include all of the following except:
A) the use of tangible clues.
B) the effective management of consumers.
C) the creation of a strong organizational image.
D) the use of personal sources of information.
E) the use of activity-based costing.
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Match the appropriate unique service feature with
Q2: Which of the following is a marketing
Q3: Match the appropriate unique service feature with
Q4: Define the characteristics of intangibility,inseparability,heterogeneity,and perishability.
Q5: The service characteristic that reflects the variation
Q7: The centralized mass production of services is
Q8: The perishability-related strategy that may sometimes be
Q9: The unique service characteristic that deals specifically
Q10: The demand strategy in which service providers
Q11: Discuss the marketing challenges associated with <b>intangibility</b>