Multiple Choice
Match the appropriate unique service feature with the resulting marketing challenge the feature poses.
-Cannot protect services through patents.
A) intangibility
B) inseparability
C) heterogeneity
D) Perishability
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Match the appropriate unique service feature with
Q2: Which of the following is a marketing
Q4: Define the characteristics of intangibility,inseparability,heterogeneity,and perishability.
Q5: The service characteristic that reflects the variation
Q6: Possible solutions that minimize the problems caused
Q7: The centralized mass production of services is
Q8: The perishability-related strategy that may sometimes be
Q9: The unique service characteristic that deals specifically
Q10: The demand strategy in which service providers
Q11: Discuss the marketing challenges associated with <b>intangibility</b>