The Perishability-Related Strategy That May Sometimes Be Associated with Consumer

Multiple Choice

The perishability-related strategy that may sometimes be associated with consumer feelings that the service firm may be attempting to distance itself from consumers is:

A) the use of reservation systems.
B) training public contact personnel.
C) the use of third-parties to conduct service transactions.
D) increasing the amount of consumer participation.
E) training public contact personnel and increasing the amount of consumer participation.