Multiple Choice
Solutions used to minimize the marketing problems attributed to heterogeneity include:
A) standardizing or customizing the service.
B) using multisite locations.
C) stressing tangible clues.
D) appealing to different market segments with different demand patterns.
E) using reservation systems.
Correct Answer:
Verified
Correct Answer:
Verified
Q20: The primary cost of producing a service
Q21: Which of the following is NOT a
Q22: A perishability-related strategy that increases the supply
Q23: Which of the following scenarios is likely
Q24: Match the appropriate service feature with the
Q26: Match the appropriate unique service feature with
Q27: Possible solutions that firms use to minimize
Q28: Discuss the primary marketing challenge associated with<b>
Q29: Which of the following would NOT be
Q30: Of the four unique service characteristics that