Multiple Choice
Match the appropriate unique service feature with the resulting marketing challenge the feature poses.
-Centralized mass production of services is difficult.
A) intangibility
B) inseparability
C) heterogeneity
D) Perishability
Correct Answer:
Verified
Correct Answer:
Verified
Q21: Which of the following is NOT a
Q22: A perishability-related strategy that increases the supply
Q23: Which of the following scenarios is likely
Q24: Match the appropriate service feature with the
Q25: Solutions used to minimize the marketing problems
Q27: Possible solutions that firms use to minimize
Q28: Discuss the primary marketing challenge associated with<b>
Q29: Which of the following would NOT be
Q30: Of the four unique service characteristics that
Q31: The unique service characteristic that reflects the