Which of the Following Is Recommended Regarding the Communications Budget

Multiple Choice

Which of the following is recommended regarding the communications budget?

A) The budget should be set based on what is left over after the firm pays for operating expenses and planned profits.
B) The budget should be set based on a percentage of the previous year's sales.
C) The budget should be set based on promotional spending behavior demonstrated by the competition.
D) The firm's communication objectives should drive the budget.
E) The budget should be increased by a fixed percent every year.