Prudential's "Piece of the Rock" Is a Good Example of Which

Multiple Choice

Prudential's "piece of the rock" is a good example of which of the following guidelines for developing service communications?

A) Tangibilize the intangible.
B) Promise what is possible.
C) Reduce consumer fears about variation in performance.
D) Make the service more abstract.
E) Feature the working relationship between provider and customer.