Word-Of-Mouth Communication Networks Are Particularly Important for Service Firms Because

Multiple Choice

Word-of-mouth communication networks are particularly important for service firms because:

A) service customers tend to rely more on personal than nonpersonal sources of information.
B) service firms only offer one brand of service.
C) service firms can seldom afford to pay for promotional efforts.
D) the inseparability of service performance.
E) service customers tend to rely more on nonpersonal than personal sources of information.