Multiple Choice
A firm that offers "service guarantees" is attempting to accomplish which of the following guidelines for developing service communications?
A) Tangibilize the intangible.
B) Develop a word-of-mouth communication's network.
C) Reduce consumer fears about variation in performance.
D) Feature the working relationship between provider and customer.
E) Encourage repeat purchases.
Correct Answer:
Verified
Correct Answer:
Verified
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