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    Exam 7: Developing the Service Communication Strategy
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    Communication Cues on Which Consumers Base Initial Impressions Include All
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Communication Cues on Which Consumers Base Initial Impressions Include All

Question 19

Question 19

Multiple Choice

Communication cues on which consumers base initial impressions include all of the following except:


A) the welcome letter.
B) the company website.
C) advertisements.
D) signage.
E) the firm's reception area.

Correct Answer:

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