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    Services Marketing Concepts
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    Exam 11: Defining and Measuring Customer Satisfaction
  5. Question
    All of the Following Are Indirect Measures of Customer Satisfaction
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All of the Following Are Indirect Measures of Customer Satisfaction

Question 30

Question 30

Multiple Choice

All of the following are indirect measures of customer satisfaction except:


A) sales records.
B) profit reports.
C) registered complaints.
D) the "Scale of 100" approach.
E) none of these are exceptions.

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