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    Exam 11: Defining and Measuring Customer Satisfaction
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    When Forming Customer Expectations,the Firm's Brochure Acts as A(n)
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When Forming Customer Expectations,the Firm's Brochure Acts as A(n)

Question 32

Question 32

Multiple Choice

When forming customer expectations,the firm's brochure acts as a(n) :


A) enduring service intensifier.
B) transitory service intensifier.
C) explicit service promise.
D) implicit service promise.
E) situational factor.

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