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  3. Study Set
    Services Marketing Concepts
  4. Exam
    Exam 11: Defining and Measuring Customer Satisfaction
  5. Question
    ____ Is the Level of Service the Customer Actually Wants
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____ Is the Level of Service the Customer Actually Wants

Question 6

Question 6

Multiple Choice

____ is the level of service the customer actually wants to receive.


A) Desired service
B) Predicted service
C) Perceived service
D) Adequate service
E) Derived expectations

Correct Answer:

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