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    Business
  3. Study Set
    Services Marketing Concepts
  4. Exam
    Exam 11: Defining and Measuring Customer Satisfaction
  5. Question
    Which of the Following Is NOT a Factor That Influences
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Which of the Following Is NOT a Factor That Influences

Question 11

Question 11

Multiple Choice

Which of the following is NOT a factor that influences predicted service?


A) explicit service promises
B) perceived service alternatives
C) past experience
D) implicit service promises
E) word-of-mouth communications

Correct Answer:

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