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    Services Marketing Concepts
  4. Exam
    Exam 11: Defining and Measuring Customer Satisfaction
  5. Question
    Discuss Why Qualitative and Quantitative Data Are Needed to Effectively
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Discuss Why Qualitative and Quantitative Data Are Needed to Effectively

Question 9

Question 9

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Discuss why qualitative and quantitative data are needed to effectively improve customer satisfaction ratings.

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Quantitative satisfaction ratings provid...

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