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  3. Study Set
    Services Marketing Concepts
  4. Exam
    Exam 11: Defining and Measuring Customer Satisfaction
  5. Question
    Define and Explain the Relevance of the Term Predicted Service,desired
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Define and Explain the Relevance of the Term Predicted Service,desired

Question 1

Question 1

Essay

Define and explain the relevance of the term predicted service,desired service,and adequate service as they pertain to customer satisfaction and service quality.

Correct Answer:

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