Under Which of the Following Scenarios Is It More Likely

Multiple Choice

Under which of the following scenarios is it more likely that a firm would invest the resources necessary to increase its satisfaction ratings from 95% to 98%?

A) Competing firms have 90% and 88% satisfaction ratings.
B) Competing firms have 85% and 75% satisfaction ratings.
C) Competing firms have 96% and 97% satisfaction ratings.
D) There are many opportunity costs associated with the investment.
E) The market share gained has little effect on the firm's bottom-line profits.