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    Exam 11: Defining and Measuring Customer Satisfaction
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    Inflated Satisfaction Ratings Received from a Limited Group of Respondees
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Inflated Satisfaction Ratings Received from a Limited Group of Respondees

Question 18

Question 18

Multiple Choice

Inflated satisfaction ratings received from a limited group of respondees is the result of _____ bias.


A) response
B) question
C) social desirability
D) collection
E) limited

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