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    Services Marketing Concepts
  4. Exam
    Exam 11: Defining and Measuring Customer Satisfaction
  5. Question
    Which of the Following Are Service Quality Measures
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Which of the Following Are Service Quality Measures

Question 13

Question 13

Multiple Choice

Which of the following are service quality measures?


A) customer satisfaction
B) desired service
C) perceived service superiority
D) perceived service adequacy
E) perceived service superiority and perceived service adequacy

Correct Answer:

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