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    Services Marketing Concepts
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    Exam 12: Defining and Measuring Service Quality
  5. Question
    The Firm's Overemphasis on Cost Reduction and Short-Term Profits Will
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The Firm's Overemphasis on Cost Reduction and Short-Term Profits Will

Question 15

Question 15

Multiple Choice

The firm's overemphasis on cost reduction and short-term profits will increase the size of the _____ gap.


A) knowledge
B) standards
C) delivery
D) communications
E) confirmation

Correct Answer:

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