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    Services Marketing Concepts
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    Exam 12: Defining and Measuring Service Quality
  5. Question
    The SERVQUAL Dimension That Measures Consumer Views of the Firm's
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The SERVQUAL Dimension That Measures Consumer Views of the Firm's

Question 16

Question 16

Multiple Choice

The SERVQUAL dimension that measures consumer views of the firm's personnel and communications materials is the ____ dimension.


A) tangibles
B) employee satisfaction
C) responsiveness
D) assurance
E) reliability

Correct Answer:

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