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    Services Marketing Concepts
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    Exam 12: Defining and Measuring Service Quality
  5. Question
    Management's Inability to Translate What Consumers Want into a Written
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Management's Inability to Translate What Consumers Want into a Written

Question 34

Question 34

Multiple Choice

Management's inability to translate what consumers want into a written business plan will increase the size of the _____ gap.


A) knowledge
B) standards
C) delivery
D) communications
E) confirmation

Correct Answer:

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