Multiple Choice
Which of the following statements pertaining to the SERVQUAL scale is correct?
A) SERVQUAL compares perceptions to what customers would normally expect.
B) SERVQUAL is a 22-item scale.
C) SERVQUAL consists of four service quality dimensions.
D) SERVQUAL compares perceptions to what a customer should expect from a firm that delivers high-quality services.
E) SERVQUAL consists of one in-depth and two sub-sections of questions.
Correct Answer:

Verified
Correct Answer:
Verified
Q30: The SERVQUAL dimension that is typically noted
Q31: The firm's increased research orientation and enhanced
Q32: _ is a short-term,transaction-specific measure.<br>A)Customer satisfaction<br>B)Focus group
Q33: Which of the following is a major
Q34: Management's inability to translate what consumers want
Q35: The _ gap is the difference between
Q36: A hotel may feel that its customers
Q38: In general,service quality information systems focus on
Q39: Excellent companies will perform the service right
Q40: The difference between what management perceives consumers