Which of the Following Is a Major Criticism of the SERVQUAL

Multiple Choice

Which of the following is a major criticism of the SERVQUAL scale?

A) The questionnaire is too short to adequately assess the dimensions.
B) The five service quality dimensions do not hold up under statistical scrutiny.
C) The results do not predict consumer purchase intention.
D) The perceptions section is of no real value.
E) More emphasis should be placed on the expectations section.