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    Business
  3. Study Set
    Advertising and Promotion
  4. Exam
    Exam 2: The Structure of the Advertising and Promotion Industry: Advertisers, Agencies, Media, and Support Organizations
  5. Question
    Firms That Maintain and Manage Large Databases of Mailing Lists
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Firms That Maintain and Manage Large Databases of Mailing Lists

Question 33

Question 33

True/False

Firms that maintain and manage large databases of mailing lists as one of their services are alternatively referred to as direct marketing agencies, database agencies, or direct response agencies.

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