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  3. Study Set
    Advertising and Promotion
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    Exam 2: The Structure of the Advertising and Promotion Industry: Advertisers, Agencies, Media, and Support Organizations
  5. Question
    Which Type of Compensation System Became Popular in the Advertising
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Which Type of Compensation System Became Popular in the Advertising

Question 37

Question 37

Multiple Choice

Which type of compensation system became popular in the advertising industry due to all the outside facilitators that were being used?


A) markup
B) fee
C) pay-for-results
D) commission

Correct Answer:

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