A Small Midwest Agency Agrees to a Fixed Fee, or Contract

Multiple Choice

A small Midwest agency agrees to a fixed fee, or contract, with a new client.What is the downside for an agency like this when it uses the fixed-fee system?

A) Most clients do not want to pay a flat 15 percent rate for all ads placed.
B) Standard percentage rates to be charged keep dropping.
C) Client and agency rarely agree on a fee without hard feelings or conflicts.
D) More work may be needed than is originally predicted.