Multiple Choice
A regional fast food chain called Platters is interested in opening a new type of casual dining facility in a new market, called Diners.What type of firm might collect the data needed to expand into the new market?
A) a marketing or advertising research firm because it acts as a facilitator
B) an advertising agency because it is imaginative
C) the advertiser because they know the product best
D) media organizations because they have large datasets available
Correct Answer:
Verified
Correct Answer:
Verified
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