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    Business
  3. Study Set
    Advertising and Promotion
  4. Exam
    Exam 2: The Structure of the Advertising and Promotion Industry: Advertisers, Agencies, Media, and Support Organizations
  5. Question
    What Is Often Called the Advertising Department Within the Firm
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What Is Often Called the Advertising Department Within the Firm

Question 25

Question 25

Multiple Choice

What is often called the advertising department within the firm?


A) the creative boutique
B) the digital/interactive firm
C) the media-buying department
D) the in-house agency

Correct Answer:

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