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  2. Topic
    Business
  3. Study Set
    Advertising and Promotion
  4. Exam
    Exam 2: The Structure of the Advertising and Promotion Industry: Advertisers, Agencies, Media, and Support Organizations
  5. Question
    Most Large Agencies, Such as Omnicom, Chiat/Day, and Fallon McElligott
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Most Large Agencies, Such as Omnicom, Chiat/Day, and Fallon McElligott

Question 21

Question 21

True/False

Most large agencies, such as Omnicom, Chiat/Day, and Fallon McElligott, set up digital/interactive media groups only recently in response to the sudden surge of client demands that Internet and mobile media options be included in nearly every IBP plan.

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