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  2. Topic
    Business
  3. Study Set
    Advertising and Promotion
  4. Exam
    Exam 2: The Structure of the Advertising and Promotion Industry: Advertisers, Agencies, Media, and Support Organizations
  5. Question
    Given the Backlash Against Advertising That Clutter Can Cause, Advertisers
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Given the Backlash Against Advertising That Clutter Can Cause, Advertisers

Question 23

Question 23

True/False

Given the backlash against advertising that clutter can cause, advertisers and their agencies are integrating more tools within the overall promotional effort to try and reach more consumers in different ways.

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