Scenario 2-3 After It Drew a Record-Low 9.8 Million Viewers in 2004

Multiple Choice

Scenario 2-3
After it drew a record-low 9.8 million viewers in 2004, ABC dropped the rights to air the Miss America pageant. Six years later, in 2010, ABC once again agreed to air the event after cable network TLC declined to pick up the pageant for a fourth year. Although ABC decided to pick up the pageant for a second time in the last twelve years, the terms of the agreement are far more favorable for the large cable network. Similar to its first stint with the network, the pageant will be shown on Saturday nights (television's lowest viewing night of the week) . The difference this time comes in the price ABC had to pay to acquire rights to the event-because of the recent decline in the event's popularity, the network had to pay very little, and ultimately deemed the deal to be a "no-lose" situation.
-(Scenario 2-3) The pageant's board of directors realizes that holding the event on a Saturday night is detrimental to its success. To supplement the television broadcast, the board contemplates setting up a pageant website and simulcasting the event live over the Internet. What kind of organization or expert might be helpful in planning the webcast?

A) a specialized consultant
B) an advertising agency
C) a media buying agency
D) a creative boutique