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    Exam 17: Integrating Direct Marketing and Personal Selling
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    One Great Benefit of a Database Is That It Allows
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One Great Benefit of a Database Is That It Allows

Question 53

Question 53

True/False

One great benefit of a database is that it allows a firm to measure how much business it is actually doing with its best customers.This can be found with an analysis of recency, frequency, and monetary factors.

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