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  3. Study Set
    Advertising Principles and Practice
  4. Exam
    Exam 1: Introduction to Advertising
  5. Question
    Marketers Recognise the Difference Between the Buyer and the Consumer
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Marketers Recognise the Difference Between the Buyer and the Consumer

Question 1

Question 1

Essay

Marketers recognise the difference between the buyer and the consumer.Explain the difference between buyers and consumers,and why this matters,using an example.

Correct Answer:

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