Which of the Following Is the Most Accurate Statement About

Multiple Choice

Which of the following is the most accurate statement about trends affecting promotion?

A) Changes in technology have made it important for firms to focus their promotional efforts on passive forms of entertainment.
B) Changes in technology are creating both major threats and major new opportunities for those creating promotional messages.
C) Promotion is likely to become much less important in the future.
D) Promotional strategies that worked well in the past are likely to be successful in the future.