Marketers in a Competitive Environment Work to Extend the Profitable

Multiple Choice

Marketers in a competitive environment work to extend the profitable period of a product's life cycle by doing which of the following?

A) slowing down the rate of diffusion
B) emphasizing discontinuous innovation
C) temporarily removing the product from the market, then reintroducing it at a later date
D) finding new uses for the product and changing the product